A Golden Opportunity


When helveticka was founded back in 1988 as Anderson Mraz Design, one of the nascent design firm’s first projects was to create an annual report for a mining company. Coincidentally, so is one of its latest: a 34-pager for Salt Lake City-based NOVAGOLD. A company with interests in two undeveloped properties in Canada and Alaska, NOVAGOLD tasked helveticka with the writing and design of a report that would not only summarize its fiscal 2013 accomplishments, but also serve as a marketing tool. Of particular importance – both from a visual and a content standpoint – was the need to highlight NOVAGOLD’s collaboration with Native corporations and tribes, its sustainable practices, and its investment in local communities. The resulting annual report presents a complete picture of a company “managed by the right people, affiliated with the right stakeholders, and focused on the right objectives.”

photo: J. Craig Sweat Photography