In a collaboration with Power Marketing, ILF Media, and Whitworth University, helveticka helped create and launch “Worth It” – a comprehensive campaign showcasing Whitworth’s School of Continuing Studies and extensive graduate programs. The campaign explored new ways to visually express the school’s brand, including colors, shapes, and imagery – while the theme not only provided the foundation for a number of complementary ideas, but also answered fundamental questions around the value of a private-school education. Comprising television and radio spots, Facebook and digital ads, and a series of billboards and print ads, it was a true team effort: helveticka provided messaging and design development for the campaign, with Whitworth’s in-house design department implementing and adapting outdoor and print templates; Power Marketing was responsible for media placement, analytics, and project management; ILF Media provided production services for both TV and radio.